Research for CULT Committee - Creative Europe - Media: Implementation, First Experiences

Creative Europe brings together the former Culture, MEDIA and MEDIA Mundus Programmes to support the cultural, creative and audio-visual sector. The new programme renews supports for development, distribution and promotion but introduces encouragement of innovative business models, of international co-productions, and of cross-cultural projects as well as training in film literacy and audience development. Responses to the anonymous questionnaire send to the Creative Europe Desks (CEDs) reveal the main challenges in the implementation of the programme and the main difficulties experienced by applicants. The conclusions and recommendations fall into three categories. • Communication between, CEDs, EACEA and the two DG, communication could be even better and CEDs should be encouraged to develop greater collaboration with local applicants. • The EACEA should work harder to develop optimal e-tools adapted to its different targets and must revise the participant’s portal in a user-friendly approach. • Guidelines are well adapted to professionals' needs, but a review of the automatic points system, which many consider anticompetitive, must be launched. Finally, CEDs have a key role to play in the future success of the programme.