Better communication for cohesion policy

05-11-2019

Cohesion policy is a major EU investment tool aimed at reducing regional disparities and achieving economic, social and territorial cohesion. It delivers a wide range of results in areas such as new infrastructure, training, job creation, support for small businesses and environmental protection. Communication is key when it comes to making the public aware of existing funding opportunities and informing them of the results of cohesion policy investments. It can also affect public perception of the EU and raise awareness of the positive impact of EU support on people's everyday lives. Improving the visibility of cohesion policy is therefore a salient issue for the EU. Communication measures range from requirements for fund managers and beneficiaries on the basis of EU legislation to more informal initiatives such as information campaigns, events and web portals aimed at publicising the policy's achievements. In the framework of multi-level governance, communication activities bring together a wide variety of actors including EU institutions, Member States, regional and local authorities and members of civil society. The ongoing negotiations on the new multiannual financial framework for 2021 to 2027, including new regulations on cohesion policy, and the upcoming conclusion of the 2014-2020 programming period provide a good opportunity for reflection on the issue of cohesion policy communication. This briefing updates an earlier edition, of March 2019. It was originally produced at the request of a member of the European Committee of the Regions, in the framework of the Cooperation Agreement between the Parliament and the Committee.

Cohesion policy is a major EU investment tool aimed at reducing regional disparities and achieving economic, social and territorial cohesion. It delivers a wide range of results in areas such as new infrastructure, training, job creation, support for small businesses and environmental protection. Communication is key when it comes to making the public aware of existing funding opportunities and informing them of the results of cohesion policy investments. It can also affect public perception of the EU and raise awareness of the positive impact of EU support on people's everyday lives. Improving the visibility of cohesion policy is therefore a salient issue for the EU. Communication measures range from requirements for fund managers and beneficiaries on the basis of EU legislation to more informal initiatives such as information campaigns, events and web portals aimed at publicising the policy's achievements. In the framework of multi-level governance, communication activities bring together a wide variety of actors including EU institutions, Member States, regional and local authorities and members of civil society. The ongoing negotiations on the new multiannual financial framework for 2021 to 2027, including new regulations on cohesion policy, and the upcoming conclusion of the 2014-2020 programming period provide a good opportunity for reflection on the issue of cohesion policy communication. This briefing updates an earlier edition, of March 2019. It was originally produced at the request of a member of the European Committee of the Regions, in the framework of the Cooperation Agreement between the Parliament and the Committee.