Fair trade and consumers in the European Union

25-03-2014

Fair trade seeks to promote sustainable development by providing a fair return to primary producers and workers in developing countries. Although fair trade goods may have difficulty competing with other products solely on the basis of price-quality ratio, many consumers consider ethical and environmental factors, particularly when purchasing commodity products like coffee. Support for fair trade products continues to increase in Europe.

Fair trade seeks to promote sustainable development by providing a fair return to primary producers and workers in developing countries. Although fair trade goods may have difficulty competing with other products solely on the basis of price-quality ratio, many consumers consider ethical and environmental factors, particularly when purchasing commodity products like coffee. Support for fair trade products continues to increase in Europe.