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Online consumer review sites and platforms are tools that are widely used by consumers and are becoming embedded in both consumer behaviour and business models. A 2013 European Consumer Centres' Network web survey showed that 82% of respondents read consumer reviews before shopping. Tools for increasing consumer awareness and raising their trust in the market should not, however, mislead consumers with fake reviews, which, according to different estimates, represent between 1% and 16% of all 'consumer ...

EU consumer policy for the 2014-20 period is defined in the European Consumer Agenda, which is complemented in its financial aspects by the Consumer programme. The 2014-2020 programme has a budget of €188.8 million, corresponding to around €0.05 per consumer per year. The four key areas are: product safety; information, education and consumer advice; enhanced access to redress mechanisms for citizens; and better national enforcement of consumer rights.