Artificial Intelligence:Opportunities and Challenges for the Internal Market and Consumer Protection

Briefing 15-06-2020

Developing appropriate policies and regulations for AI is a priority for the European Union. AI has become a powerful driver of social transformation, reshaping individual lives and interactions as well as economical and political organisations. AI brings huge opportunities for development, sustainability, health and knowledge, as well as significant risks of unemployment, discrimination, exclusion, etc. Multiple areas are affected by AI, such as data protection (lawful and proportionate processing of personal data, subject to oversight), fair algorithmic treatment (not being subject to unjustified prejudice resulting from automated processing), transparency and explicability (knowing how and why a certain algorithmic response has been given or a decision made), protection from undue influence (not being misled, manipulated, or deceived). This collection of studies presents research resulting from ongoing interest of the Committee on the Internal Market and Consumer Protection in improving functioning of the Digital Single Market and developing European digital policies based on scientific evidence and expertise.