Rolled out a video campaign with instructions on how to comply with anti COVID-19 measures
Location: Italy, Rome
“We've always been committed to the fight against social inequality”
In the early days of the Italian lockdown, confusion often prevailed. Government instructions weren’t always clear and changed so quickly that some struggled to adapt. Cultural and Sport Association QuestaéRoma (This is Rome) was quick to realise this and decided to support the people who needed clearer explanations. “Our association has always been committed to the fight against social inequality. We organise campaigns, cultural and musical events, putting so-called ‘social minorities’ in the spotlight. When we saw what was happening with COVID-19, we decided it was essential to produce usable and understandable information for all,” the team explains. QuestaéRoma ended up producing a video campaign in Italian detailing the rules to follow. Thanks to help from volunteers, the video was translated in several languages including Wolof, English, French, Albanian and Romanian. It received much positive feedback across Italy.