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In light of the challenges currently facing the agriculture sector in the EU, an effective promotion policy becomes an important instrument in helping European agriculture to compete on world markets. Given the contribution the agri-food sector makes to total EU exports, it is essential for it to improve its competitiveness and market share. To support this objective, a new promotion policy for EU agricultural products has been developed, applicable since 1 December 2015. Based on a new Regulation ...

This note seeks to provide an initial analysis of the strengths and weaknesses of the European Commission's Impact Assessment accompanying its proposal for a Regulation of the European Parliament and of the Council on information provision and promotion measures for agricultural products on the internal market and in third countries (COM (2013) 812 final which was submitted on 21 November 2013. It analyses whether the principal criteria laid down in the Commission’s own Impact Assessment Guidelines ...