The Proposal for a Common European Sales Law : An e-Business Perspective

14-09-2012

The Internet and new technologies transform commerce and allow traders and consumers to transact irrespective of time, place and device. This paper explains the mechanisms behind the new commerce developing and points to the opportunities it presents. The new commerce also presents new challenges. Traders need another set of expertise and tools, and often opt for partner solutions such as online marketplaces. Policymakers need to rapidly and effectively remove barriers to these evolving commerce patterns. Here, we will need smart and flexible policy to support a better functioning internal market, innovation and investment. The proposed Common European Sales Law is a promising example of an attempt to improve the internal market in a novel way. To ensure it is properly designed to support the new commerce, this paper proposes improvements to the areas of language, user experience, dispute resolution, payment, and consumer obligations.

The Internet and new technologies transform commerce and allow traders and consumers to transact irrespective of time, place and device. This paper explains the mechanisms behind the new commerce developing and points to the opportunities it presents. The new commerce also presents new challenges. Traders need another set of expertise and tools, and often opt for partner solutions such as online marketplaces. Policymakers need to rapidly and effectively remove barriers to these evolving commerce patterns. Here, we will need smart and flexible policy to support a better functioning internal market, innovation and investment. The proposed Common European Sales Law is a promising example of an attempt to improve the internal market in a novel way. To ensure it is properly designed to support the new commerce, this paper proposes improvements to the areas of language, user experience, dispute resolution, payment, and consumer obligations.

External author

Hanne Melin (Legislative Counsel Europe, eBay Inc.)