Consumer Confidence in the Digital Environment

15-01-2007

Executive summary The purpose of this briefing paper is to assess the main barriers that prevent consumers from buying goods and services from other member states, assess whether trustmarks or new technologies have an impact on those barriers, as well as identifying measures that could be taken to encourage European consumers to take full advantage of the internal market by buying goods and service online from other countries. To achieve this objective, some original research was carried out in addition to the review of available recent evidence. [...]

Executive summary The purpose of this briefing paper is to assess the main barriers that prevent consumers from buying goods and services from other member states, assess whether trustmarks or new technologies have an impact on those barriers, as well as identifying measures that could be taken to encourage European consumers to take full advantage of the internal market by buying goods and service online from other countries. To achieve this objective, some original research was carried out in addition to the review of available recent evidence. [...]

Autor externo

Frank Alleweldt, Anna Fielder and Merle Achten (Research Civic Consulting Alleweldt & Kara GbR, Berlin, Germany)