Over-the-Top (OTTs) Players: Market Dynamics and Policy Challenges

In this study we (1) explore current and emerging business models for over-the-top (OTT) services (including Voice over IP, instant messaging services, and streaming video and music services); (2) identify costs and barriers to European online service development including over-the-top (OTT); (3) describe the regulatory environment for online services in Europe, contrasting it with the environment for traditional telecom and media services, as well as the environment in some of Europe’s major trading partners; and (4) make recommendations to achieve a Digital Single Market. The study was prepared for Policy Department A at the request of the Internal Market and Consumer Protection Committee.