Otsing

This study analyses consumer behaviour and the interaction between consumers and businesses in the digital environment. At issue is how consumers benefit from the digital environment and whether and how they change their purchasing behaviour. A number of barriers to e-commerce and a more integrated European digital market are identified and specific policy recommendations are provided.

This note lists a series of trends that will impact on consumers in the forthcoming decade and identifies some of the topics for future reflection regarding the consumer challenges that Europe will likely face in the next ten years.