Social media in election campaigning
Briefing
21-03-2014
With the EU facing an apparent democratic deficit, social media may provide a way of countering declining voter turnout. Social media allow political actors to bypass mass-media filters, influence journalists, and target messages to the young, the largest group of social media users. They can be used to organise participation in 'offline' events, and to transmit political messages through social connections. Nevertheless, whilst social media are increasingly used in elections, it may be that they have only a limited effect on getting otherwise disengaged citizens to engage – even just to go out to vote.
Briefing
À propos de ce document
Type de publication
Auteur
Domaine politique
Mot-clé
- campagne électorale
- communauté virtuelle
- communication
- impact des technologies de l'information
- informatique et traitement des données
- participation politique
- participation électorale
- personnalité politique
- procédure électorale et vote
- propagande politique
- VIE POLITIQUE
- vie politique et sécurité publique
- ÉDUCATION ET COMMUNICATION