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The European business centres in Asia – and notably those in India, China and Thailand, which are already active – have yet to demonstrate that they offer significant value-added for European enterprises wishing to engage in Asian markets. Instead of being welcomed as EU complementarities, they are generally considered as duplications of Member States' own promotion instruments, and this in a field in which the EU as such does not hold competence. It is questionable why the EU's efforts to facilitate ...