Consumer Confidence in the Digital Environment
Analiza
15-01-2007
Executive summary The purpose of this briefing paper is to assess the main barriers that prevent consumers from buying goods and services from other member states, assess whether trustmarks or new technologies have an impact on those barriers, as well as identifying measures that could be taken to encourage European consumers to take full advantage of the internal market by buying goods and service online from other countries. To achieve this objective, some original research was carried out in addition to the review of available recent evidence. [...]
Analiza
Autorzy zewnętrzni
Frank Alleweldt, Anna Fielder and Merle Achten (Research Civic Consulting Alleweldt & Kara GbR, Berlin, Germany)
O tym dokumencie
Rodzaj publikacji
Obszar polityki
Słowo kluczowe
- bezpieczeństwo produktu
- HANDEL
- handel elektroniczny
- informacja konsumencka
- Internet
- jakość produktu
- komunikacja społeczna
- konsumpcja
- marketing
- nowe technologie
- OŚWIATA I KOMUNIKACJA
- popyt konsumpcyjny
- PRODUKCJA, TECHNOLOGIA I BADANIA
- ruch konsumencki
- rynek jednolity
- struktura europejska
- technologia i regulacje techniczne
- UNIA EUROPEJSKA
- znak jakości